Blog
Thoughts on art direction, advertising, AI workflows, and 30+ years navigating the creative industry.
The Economy Is Eating Itself. AI Is the Enzyme.
AI isn't just replacing jobs. It's intercepting the moments that used to become paid work, one missing invoice at a time.
30 Years of Creative Tools: From Paste-Up to Prompts
When the tools change, the people who move first get to shape what comes next. Five major shifts, three decades, and the one constant that never changed.
AI Won't Replace Art Directors. It'll Replace the Ones Who Stopped Directing.
AI isn't here to replace real art direction—it’s here to expose who’s actually directing and who’s just moving the mouse. The future belongs to the people with taste, judgment, and a point of view, not the ones hiding behind tools.