1995
The Ozomatli logo, 1995
A college project the band has carried around the world for more than thirty years: on stages, merchandise, and album covers.
Art Director & Creative Director, Los Angeles
Luis Ramirez
Co-founder, Cast Iron LA (opens in new tab).
Luis Ramirez is a Los Angeles-based art director, creative director, and co-founder of Cast Iron LA (opens in new tab) with 30+ years of experience in advertising, branding, digital marketing, and creative direction.
His career spans every major shift the industry has produced: from offset printing and early desktop publishing to the first wave of automotive websites, social media launches for national brands, the mobile revolution, and now AI-integrated creative production. He has been in the room when the playbooks were being written, not reading about them afterward.
At RPA, he joined the interactive department when digital was still a side conversation. He was creative lead on Honda’s landmark website in 1996, one of the first major automotive digital experiences, and went on to lead the brand through social media and digital marketing as the channels evolved. Today, he runs Cast Iron LA alongside his long-time partner J. Barbush, keeping senior talent close to the work and clients close to the people doing it.
Selected Work
View allnow
BBQ Junkie, now
A lifelong passion for barbecue turned into a publication, creative project, and continually evolving website.
Selected Clients
- Honda
- Hilti
- Pentax
- AM/PM
- ARCO
- Ozomatli
Areas of Focus
- Art Direction
- Creative Direction
- Brand Strategy
- Digital Marketing
- AI-Integrated Production
- Visual Identity
Have a project? luis@castiron.la
Replies within 24 hours. No pitch decks, no runaround.