Selected Work
Selected work.
A running selection of branding, art direction, and design — from the Ozomatli logo to campaigns for Honda. The projects behind three decades of work.

1996
Honda.com, 1996
Creative lead on one of the first major automotive websites, built when the web was still emerging and brands were just starting to grasp its potential.

1995
The Ozomatli logo, 1995
The Ozomatli logo began as a 1995 college project. The band has carried it around the world for 30+ years on stages, merch and album covers.

now
BBQ Junkie, now
A lifelong passion for barbecue turned into a publication, a creative project, and a continually evolving website that Luis designs, builds, and publishes.